Hinge is the dating app for people who want to get off dating apps. And it’s working. Currently, 3 out of 4 times Hinge members want to go on a second date, we’re the #1 mobile-first dating app mentioned in the New York Times wedding section, and we’re the fastest growing dating app in the US, UK, Canada, and Australia. With the #1 grossing online dating app in the Apple App Store, Zoosk is a market leader in mobile dating. Available in over 80 countries and translated into 25 languages, Zoosk is a global online dating platform. “Tinder really opened up an entire generation to online dating, and dating apps, that was not doing dating before,” Folgueira said.

Online Dating (also known as Internet dating) is a way for people to find and contact each other through the Internet to arrange a date, usually with the goal of developing a personal and romantic relationship. According to Match.com, one of the largest online dating services, over 40 million people Americans use online dating, which is 40 percent of the single adult U.S. population. Some online dating services are free to use but most charge a service fee to access all the available services.

To use online dating, a person creates a user account on an online dating site, then creates a profile with photos, descriptive information and match preferences. The online dating service uses software to provide the user with matches based on mathematical formulas (algorithms) which match one user with another based on their profile information, preferences, and interests.

While the matching features of online dating services present a user with potential dates, it's also possible for a user to search for potential dates based on location, age, religion and other profile information. Users can then make contact with a potential date using messaging or email services provided within the online dating service.

There are dozens of online dating services available. Each one has a slightly different marketing approach designed to appeal to various segments of the dating population. There are broad-based dating sites, the most popular of which is match.com, which called itself the “leading” online dating site and according to statisticbrain.com, Match has over 23 million members. eHarmony, another popular online dating site, has over 16 million members and markets itself as the “#1 trusted dating site for like-minded singles.”

Specialized dating sites exist that focus on bringing people together with specific interested and preferences. There are dating sites for specific age groups, religious backgrounds, hobbies, sports, and age ranges. By using one of these specialized sites, it's easier for a person to find an die matched with others that share something in common. Some examples of specialized sites are jdate.com (for Jewish singles), ourtime.com (for mature singles), singleparentmeet.com (for single parents), okcupid.com (free with premium options), and there are many others based on sexual preference, etc..

Online dating services have followed people who use their smartphones with mobile apps, and almost every online dating service has an app for both Apple and Android smartphones. Some online dating services have been designed specifically to take advantage of features on smartphones and use the user's location and smartphone gestures. One of the most popular apps to use features on smartphones is Tinder, which was launched in 2012 and by 2014, had over one billion (yes that's right) “swipes” per day.

Tinder users see potential dates on their smartphone screen and then swipe one direction to choose someone they are interested in dating or swipe the other direction to skip the match and move on to the next match. The user can then contact the potential date using Tinder's messaging feature in the app. While Tinder gathered a reputation early on as “hook-up” app, it's swiping feature has made it popular and it's used by an estimated 50 million people every day and is available in over 30 languages. By the way, the company that owns match.com, IAC Interactive, owns a majority stake in Tinder.

One of the biggest challenges with online dating (or online communications of any kind) is safety and security. The online dating services all monitor suspicious activity and will delete a user's account if it is compromised or if it is being used for fraud or harm, however, they can't catch everyone, and it's important to be safe when using online dating.

Some common advice across is given by all the online dating services concerning safety. These tips include:

• Don't use your real name in your profile
• Never send money or gifts
• Arrange any meeting in a public place
• Drive yourself to and from your first meeting

While safety and security are a concern, use the same common sense you'd use when you're dealing with people in any situation and don't let it get in the way of meeting people. Oh yes, it's also becoming more common for people to use online tools to check up on old relationships, so the online sites all have ways to block users similar to social media sites.

A lot of research has been done to see if online dating has been successful in getting people together in relationships. Most Americans know a couple who first met through an online dating site.

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Opinions are changing concerning online dating as a potential way to meet people. The Pew Research Center surveyed Internet users in 2005 and 2013. In 2005, 44% said online dating was a good way to meet people, which increased to 59% in 2013. In 2005, 29% of the people surveyed said that people who use online dating are desperate, which dropped to only 21% in 2013.

One benefit of online dating is that it's possible to find more people that you might meet during your daily activity. The same Pew study found that 53% said that online dating allows people to find a better match for themselves because they can get to know a lot more people.

Online dating doesn't happen by itself either. It's best if you spend a little time day using whatever online dating site you choose (and I recommend trying a few since they all have a different appeal) to look at your matches and communicate with potential dates. It won't take more than an hour a day after you set up your account and profile. While this may seem like a lot of time, if you're serious about meeting someone look at it as an investment, not a chore.

While the vast majority of people in a marriage or long-term relationship still say they met their partner offline, rather than online, the proportion of Americans who are finding partners online is increasing and has doubled from 2005 to 2013 from 6% to 11%.

Online dating is one of many approaches to meeting people, but it's not the only one. If you're single and involved in social activities that give you the opportunity to meet people you're less likely to find a need for online dating to get a date, but online dating does expand the available options for you to be matched with a potential date so don't rule it out.

An online dating application is an online dating service presented through a mobile phone application, often taking advantage of a smartphone's GPS location capabilities, always on-hand presence, and easy access to digital photo galleries and mobile wallets to enhance the traditional nature of online dating.

These apps can simplify and speed the process of sifting through potential dating partners, chatting, flirting, and potentially meeting or becoming romantically involved over traditional online dating services.

The launch of Tinder in 2012 led to a growth of online dating applications, both by new providers and by traditional online dating services that expanded into the mobile app market.

Origins[edit]

Tinder was the application that led the surge in mobile dating applications.^[1] Tinder was released in September 12, 2012 by founders Sean Ra, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, Chris Gylczynski, and Whitney Wolfe. Although, other sources state that the founders are Mateen, Rad, and Badeen only.^[2]

Usage by demographic group[edit]

Online dating applications target a young demographic group. Whereas before, people had very little exposure to online dating, today almost 50% of people know of someone who use the services or has met their loved one through the service.^[3] After the iPhone launch in 2007, online dating data has only increased as application usage increased. In 2005, only 10% of 18-24 year olds reported to have used online dating services; this number increased to over 27% of this population.^[4] Making this target demographic the largest number of users for most applications. When Pew Research Center conducted a study in 2016, they found that 59% of U.S. adults agreed that online dating is a good way to meet people compared to 44% in 2005. This increase in usage by this target group can be justified by their increased use of smartphones which lead them to use these smartphone dating apps. About 1 in 5 18-24-year-old (22%)^[3] reported using dating applications in 2016, whereas only 5% did so in 2003.^[4]

During the COVID-19 pandemic, Morning Consult found through its polling that more Americans were using online dating apps than ever before. In one survey in April 2020, the company found that 53% of U.S. adults who use online dating apps have been using them more during the pandemic.^[5] As of February 2021, that share increased to 71 percent.^[6]

Tinder[edit]

Tinder is a dating application that enables users to quickly browse through photographs of other users within a defined proximity. Tinder is known for its unique swiping mechanism. When the user comes across someone they are interested in, they swipe right. If the user is not interested in someone, they swipe left. If two users mutually swipe right on each other it's called a 'match' and a chat can be initiated between them. This basic mechanism has since been used in other dating apps, including Bumble.^[7]

Other popular applications[edit]

After Tinder's success, many others tried creating their own dating applications and dating websites such as Match.Com created applications for convenience. ARC from Applause,^[8] a research group on app economy, conducted a research study in 2016 on how 1.5 million U.S. consumers rated 97 of the most popular dating apps. The research results indicated that only 11 apps scored 50 or greater (out of 100) with more than 10,000 reviews from the app store. These include: Jaumo, OKCupid, happn, SCRUFF by Perry Street, Moco by JNJ Mobile, GROWL by Initech, Skout, Qeep by Blue Lion mobile, MeetMe, Badoo, and Hornet. An app with a 50+ score was considered successful. Other popular applications like Bumble, Grindr, eHarmony and Match scored 40 or less.^[8] To ensure privacy for celebrities, Raya emerged as a membership-based dating app, allowing entrance only through referrals.^[9] In 2019 - Taimi that started out as an alternative to Grindr launched a first LGBTQI+ inclusive dating app.^[10] The ability to identify individuals with similar interests has given rise to a number of popular religious dating apps including the likes of Muzmatch (Muslim), Salams (Muslim), Upward (Christian), Christian Connection (Christian), JSwipe (Jewish) and JDate (Jewish).^[11][12][13]

Effects on dating[edit]

The usage of online dating applications can have both advantages and disadvantages:

Advantages[edit]

Many of the applications provide personality tests for matching or use algorithms to match users.^[14] These factors enhance the possibility of users getting matched with a compatible candidate. Users are in control; they are provided with many options so there are enough matches that fit their particular type. Users can simply choose to not match the candidates that they know they are not interested in. Narrowing down options is easy. Once users think they are interested, they are able to chat and get to know the potential candidate. This type of communication saves the time, money, and risk users would not avoid if they were dating the traditional way.^[15] Online dating offers convenience; people want dating to work around their schedules. Online dating can also increase self-confidence; even if users get rejected, they know there are hundreds of other candidates that will want to match with them so they can simply move on to the next option.^[16] In fact, 60% of U.S. adults agree that online dating is a good way to meet people and 66% say they have gone on a real date with someone they met through an application. Today, 5% of married Americans or Americans in serious relationships said they met their significant other online.^[4]

Disadvantages[edit]

Sometimes having too many options can be overwhelming. With so many options available, users can get lost in their choices and end up spending too much time looking for the 'perfect' candidate instead of using that time to start a real relationship.^[15] In addition, the algorithms and matching systems put in place may not always be as accurate as users think. There is no perfect system that can match two people’s personalities perfectly every time.^[17]

Communication online also lacks the physical chemistry aspect that is essential for choosing a potential partner. Much is lost in translation through texting. Online dating has made dating very superficial; the picture on users’ profile may cause someone to match or not match before even getting to know their personalities.^[18]

After analysing a significant number of diverse mobile dating applications, researchers have concluded that most of the major dating applications are vulnerable to simple sniffing attacks, which could reveal very sensitive personal information such as sexual orientation, preferences, e-mails, degree of interaction between users, etc.^[19]

Furthermore, online dating platforms are also becoming breeding grounds for honeypots wherein attackers create fake profiles to steal user's private information, one such work studies and evaluates user's vulnerabilities of disclosing personally identifiable information (PII) in Tinder, a mobile dating app.^[20]

An issue amplified by dating apps is a phenomenon known as 'ghosting', whereby one party in a relationship cuts off all communication with the other party without warning or explanation. Ghosting poses a serious problem for dating apps as it can lead to users deleting the apps. For this reason companies like Bumble and Badoo are cracking down on the practice with new features that make it easier for users to end chat conversations more politely.^[21]

Online dating is stigmatized,^[22] but it is becoming more accepted over time.

Data privacy[edit]

Dating apps and online dating sites are often involved in cases concerning the misuse of data. In 2018 Grindr, the first platform for gay dating, is accused to have shared data about the HIV status of its users with numerous companies.^[23] Grindr recognized the allegations^[24] but claim that It was in order to optimize its platform which doesn’t convince the LGBT community. Grindr defend itself by sharing the Data Loss Prevention of the company and reassure the users with the public intervention of its CTO Scott Chen. In Europe dating platform care more and more about data legislation because of the GDPR sanctions that threatens companies of economic sanctions.

Other personal data are sold by dating apps. The one that is the most bought by private companies remains the geographical information of users. When the user allow localization, apps record them and store them using Geographic Coordinate System. When a data breach happens, geographical information directly exposes users.

Best Online Dating App

As others applications, dating apps can have breaches: hackers have revealed security issues on Tinder,^[25]Coffee Meets Bagel^[26] or Adult FriendFinder for instance. On the last one, the data of more than 412 million users was exposed, one of the largest leak in terms of the number of accounts exposed.^[27] In 2016, the sharing of personal information from almost 40 million users of Ashley Madison by a group of Hackers, the 'Impact Team', revealed their real name, phone number, email address, geographical position and sexual preferences.^[28] Ashley Madison assured their more than 35 million users that the service was totally 'anonymous' and '100% discrete' but they didn't delete completely accounts when users chose to (and paid for that) or recognize that data had actually leaked in a first time. Some suicides have been reported after the leak.^[29]Taimi introduced bank-level security to become the 'safest dating app' for gay people to date. ^[30]

See also[edit]

References[edit]

Online Dating App Reviews

1. ^Wood, Molly (2015-02-04). 'Led by Tinder, a Surge in Mobile Dating Apps'. The New York Times. ISSN0362-4331. Retrieved 2016-10-26.
2. ^Witt, Emily (2014-02-11). 'How the Tinder App Became a Success'. GQ. Retrieved 2016-10-26.
3. ^ ^ab'Online dating usage by demographic group'. Pew Research Center: Internet, Science & Tech. 2016-02-10. Retrieved 2016-10-26.
4. ^ ^abc'5 facts about online dating'. Pew Research Center. 2016-02-29. Retrieved 2016-10-26.
5. ^'Online Dating Use Rises Amid Coronavirus Pandemic'. Morning Consult. 2020-04-27. Retrieved 2021-02-18.
6. ^'Spurred On by COVID-19, Millennials Lead the Way in Destigmatizing Online Dating - Morning Consult Amid Pandemic, Millennials Lead the Way in Destigmatizing Online Dating'. Morning Consult. 2021-02-11. Retrieved 2021-02-18.
7. ^'Tinder: The Online Dating App Everyone's Talking About'. Marie Claire. 2016-09-22. Retrieved 2016-10-26.
8. ^ ^ab'The Best And Worst Dating Apps For 2016'. ARC. 2016-02-10. Archived from the original on 2016-03-20. Retrieved 2016-10-26.
9. ^Roose, Kevin (27 June 2018). 'Can 'Illuminati Tinder' Save Us All?'. The New York Times. Retrieved 12 June 2019.
10. ^Q. N. Editor (2019-08-13). 'TAIMI BECOMES THE FIRST LGBTQI+ INCLUSIVE SOCIAL AND DATING NETWORK IN THE U.K.'Queer News. Retrieved 2019-09-19.
11. ^Russell, Katie (2017-08-11). 'The 20 best dating sites and apps'. The Telegraph. ISSN0307-1235. Retrieved 2021-03-05.
12. ^Orenstein, Hannah; Lopez, Veronica (March 30, 2021). 'This Couple Met On Upward & Credit Their Faith For Keeping Their Love Strong'. Elite Daily.
13. ^Kessler, Linda (February 2, 2021). 'Looking for love? Technology can help'. The Dallas Morning News.
14. ^'Free Online Dating OkCupid'. OkCupid Free Online Dating. Retrieved 2016-10-26.
15. ^ ^ab'Pros and Cons of Online Dating'. Psychology Today. Retrieved 2016-10-26.
16. ^'How Technology is Changing Dating - PsychAlive'. www.psychalive.org. Retrieved 2016-10-26.
17. ^Dewey, Caitlin (2015-11-11). 'The one thing about 'matching' algorithms that dating sites don't want you to know'. The Washington Post. ISSN0190-8286. Retrieved 2016-10-26.
18. ^Expert, Mara Opperman Relationship Etiquette; IDoNowIDont.com, Co-Founder of; GATTO, Director of Communications at DEL (2015-02-20). 'The Superficiality of Online Dating Apps'. The Huffington Post. Retrieved 2016-10-26.
19. ^Patsakis, Constantinos; Zigomitros, Athanasios; Solanas, Agusti (15 June 2015). Analysis of privacy and security exposure in mobile dating applications. International Conference on Mobile, Secure and Programmable Networking. Paris. pp. 151–162. doi:10.1007/978-3-319-25744-0_13.
20. ^Nandawani, Mona; Kaushal, Rishabh (5 July 2017). Evaluating User Vulnerability to Privacy Disclosures over Online Dating Platforms. International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing. Italy. pp. 342–353. doi:10.1007/978-3-319-61542-4_32.
21. ^Horton, Helena (2018-10-29). 'Dating apps crack down on 'ghosting', as 'epidemic' of ignoring partners puts off users'. The Telegraph. ISSN0307-1235. Retrieved 2020-03-18.
22. ^https://search.proquest.com/openview/9d2ea980a396752eb0e53d7171a521ff/1?pq-origsite=gscholar&cbl=18750&diss=y
23. ^Moylan, Brian (2018-04-04). 'Grindr was a safe space for gay men. Its HIV status leak betrayed us Brian Moylan'. The Guardian. ISSN0261-3077. Retrieved 2019-04-01.
24. ^Kimball, Spencer (2018-04-02). 'Grindr defends sharing user HIV status with other companies'. www.cnbc.com. Retrieved 2019-04-01.
25. ^'Millions of Tinder users may be affected by new security breach'. JOE.ie. Retrieved 2019-04-01.
26. ^Donie O'Sullivan; Sara O'Brien. 'Dating app reveals data breach on Valentine's Day'. CNN. Retrieved 2019-04-01.
27. ^Peterson, Andrea (2016-11-14). 'Adult FriendFinder hit with one of the biggest data breaches ever, report says'. The Washington Post. Retrieved 2019-04-02.
28. ^Brandom, Russell (2015-08-19). 'Find out if your email is part of the Ashley Madison hack'. The Verge. Retrieved 2019-04-01.
29. ^Lamont, Tom (2016-02-28). 'Life after the Ashley Madison affair'. The Observer. ISSN0029-7712. Retrieved 2019-04-01.
30. ^'New gay dating app has 'bank-level' security for those afraid to be outed'. Gay Star News. 2018-05-04. Retrieved 2019-09-19.

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